Dominic Ridley-Moy is an accredited PR practitioner and award-winning Communications Consultant, with more than 18 years' experience in the local authority, social housing and voluntary sectors, leading large-teams and managing the full spectrum of communications.

​​Dominic works with a network of like-minded freelancers and can help with everything from innovative behaviour change campaigns and interventions, to reviewing the effectiveness of your internal and external communication; devising solutions that are creative, tailored to your needs, and with tangible and measurable results.

​He specialises in applying nudge-based principles; how small changes to your communications can have a large impact on people's behaviour. He runs the Behaviour Change Network - to share tips and best practice on behaviour change theory join the Behaviour Change Network (Facebook Group) for communications and policy practitioners.

And he recently put together Waltham Forest Council's successful communications campaign to launch their successful bid to become London's first Borough of Culture in 2019; beating 21 councils to the prize, already winning a Gold Award from LGComms and shortlisted for Campaign of the Year, Local Government Chronicle awards (announced 2019).

Visit his Linked In page to find out more about his experience and skills. 

Events

Behaviour Change Workshops
Get in touch if you would like to discuss how a bespoke workshop can help your organisation deliver more effective behaviour change strategies, campaigns and interventions. 

Behaviour Change Symposium - Wed 22 January 
A few places remain at our Behaviour Change Symposium this January in Broxbourne. Find out how nudge theory can help people make better decisions. Nudge theory is based on the principle that small changes to messages and processes can have a big impact on people’s behaviour.

Outcomes can be improved by introducing a more realistic model of human behaviour, helping organisations to rethink how they can increase take-up in services and encourage people to change their behaviours, but without instructing them to do so.

Find out how behavioural insights can help to shift people online, tackle money problems and littering issues and help people make healthier life choices.
 
Book your place today. Discounted rate for CIPR members.
"The behaviour change training was a really valuable day – fascinating and insightful. The most value was definitely being able to practically apply the theory to live campaigns that we are currently working on. It was incredibly useful having a real example of what’s worked and what hasn’t – the team are much more confident in applying behaviour change theory into their campaign planning now."
​Jade Mizen, Communications, Engagement and Marketing Manager for Eastleigh Borough Council.

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Blog

Why I adopted nudge theory and you should too
Dominic talks about why and how he used behavioural insights to improve communications at the London Borough of Havering. He explores how the approach, often referred to as nudge, could benefit your organisation. Read more

Contact us
No project is too big or too small. As long, as there is a communications challenge that needs solving Ridley Moy Communications can help.

Pick up the phone and dial 07900 886 046, make contact on Linked In, or use the 'Contact us' form if that's your thing.
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