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Dominic Ridley-Moy is an award-winning Communications Consultant, with
​more than 20 years' experience in the local authority, social housing and voluntary sectors, running behaviour change campaigns, leading large-teams and managing the full spectrum of communications.

​​He specialises in applying nudge-based principles, how organisations and businesses can encourage people to make better choices from increased recycling, to healthier lifestyle choices, shifting people online and lots more.  

He runs the Behaviour Change Network, to share tips and best practice on behaviour change theory. People working in communications or operational roles - in all sectors and industries - that would benefit from the application of behaviour change theory are invited to join the Behaviour Change Network Facebook Group. 

​​Dominic works with a network of like-minded freelancers and can help with everything from innovative behaviour change campaigns and interventions, to reviewing the effectiveness of your internal and external communication; devising solutions that are creative, tailored to your needs, and with tangible and measurable results.

He recently put together Waltham Forest Council's successful communications campaign to launch their successful bid to become London's first Borough of Culture in 2019; beating 21 councils to the prize, already winning a Gold Award from LGComms and shortlisted for Campaign of the Year, Local Government Chronicle awards (2019).

He is a fellow of the Chartered Institute of Public Relations (CIPR) and is a member of CIPR’s Council. He is vice-chair of CIPR’s Public Services Group and co-chairs its Independent Practitioners Network as well as sitting on the Institute’s Behavioural Insights Panel.  

Visit his Linked In page to find out more about his experience and skills. 

Events

​Behaviour Change Workshops
Get in touch if you would like to discuss how a bespoke workshop can help your organisation deliver more effective behaviour change strategies, campaigns and interventions. 
"The behaviour change training was a really valuable day – fascinating and insightful. The most value was definitely being able to practically apply the theory to live campaigns that we are currently working on. It was incredibly useful having a real example of what’s worked and what hasn’t – the team are much more confident in applying behaviour change theory into their campaign planning now."
​Jade Mizen, Communications, Engagement and Marketing Manager for Eastleigh Borough Council.

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Blog

Why I adopted nudge theory and you should too
Dominic talks about why and how he used behavioural insights to improve communications at the London Borough of Havering. He explores how the approach, often referred to as nudge, could benefit your organisation. Read more

Contact us
No project is too big or too small. As long, as there is a communications challenge that needs solving Ridley Moy Communications can help.

Pick up the phone and dial 07900 886 046, make contact on Linked In, or use the 'Contact us' form if that's your thing.
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